SMBs are running critical operations on duct tape and spreadsheets.
The average small business operator manages their pipeline in one tool, their invoices in another, their books in a third, and their payments somewhere else entirely. None of them talk to each other. Data lives in silos. Decisions get made on incomplete information.
Enterprise platforms are too complex and too expensive. Consumer apps lack the depth operators actually need. The result is a market full of businesses that are more capable than their tools — held back by software that was never designed for how they actually work.